Ground Floor FashionCREATIVE STRATEGY | PHOTOGRAPHY
We love a good blazer, and when the team at Ground Floor Fashion inquired about a 3-day, 48 hour shoot-a-thon for a site launch, we jumped at the challenge.
Ground Floor Fashion was founded to provide skilled and down-to-earth fashion advice to the everyman. Positioned between a high fashion brand and a quick “run and gun” solution, Avenue was tasked with creating a strategic and comprehensive image set to set the bar for the site going forward. The images had to be coordinated, fashion-forward, and they needed to be completed quickly: we had a limited timeframe to complete ten unique shoots.
- Research trends and plan shoots/environments to create compelling images to represent the brand.
How We Responded
We must have looked awfully vain at Barnes and Noble the picking up nearly a dozen fashion magazines for men, but we think it really paid off. We researched, planned, and executed multiples shoots a day to get the client exactly what they needed to launch their business.
- We coached our first-time model and business founder along every step of the way at each shooting location – from concepts to posing to atmospheres… a totally collaborative process
- We shot thousands of frames, provided selects, and edited hundreds of deliverable images for the project
Let's Work Together
We would love to discuss your goals - and wow you with innovative & creative digital strategies to help you exceed them.