Called to Renew
Strategy and Full Execution
Create a vibe, brand, and story to support a half-billion dollar campaign for the Archdiocese of Los Angeles. That's a lot of money.
The Archdiocese of Los Angeles
There is no way to skirt the issue: $500 million dollars is an incredible amount for any campaign, let alone for an Archdiocese. And in fact, the real challenge was much more than the goal, it was the reality that the Archdiocese (affectionally known as “downtown” or “the Black Hole”) was making the request. The real issue was presenting a compelling story, cutting through assumptions, and inspiring hope and action.
Our team partnered with the incredibly talented folks at CCS Fundraising to rethink every aspect of marketing and communications to create a vibrant brand, a strong message, and compelling materials that aim to personally engage parishioners. We build everything from the ground up including custom brochures and beautiful web pages for every parish in the Archdiocese to connect parishioners with their unique communities.
The branding, communications, and marketing of Called to Renew have seen widespread praise from parishioners, leaders, and fundraising professionals across the country. Even amid COVID, the campaign is lauded as a massive success, tracking above goal for projected timeline with over $367 million raised to date (June 2020) with over 32,000 gifts.
Branding, marketing strategy, graphic design, communications strategy, print design, web development, and photography.
Collaboration with the experts at CCS to combine their successful fundraising playbook with our team’s creativity and boldness.
The Archdiocese of Los Angeles, CCS Fundraising (especially through the leadership of Jill Whiting) and the Digital Team at ADLA.
Ready to explore the possibilities of a partnership?