The Problem

There is no way to skirt the issue: $500 million dollars is an incredible amount for any campaign, let alone for an Archdiocese. And in fact, the real challenge was much more than the goal, it was the reality that the Archdiocese (affectionally known as “downtown” or “the Black Hole”) was making the request. The real issue was presenting a compelling story, cutting through assumptions, and inspiring hope and action.

The Solution

Our team partnered with the incredibly talented folks at CCS Fundraising to rethink every aspect of marketing and communications to create a vibrant brand, a strong message, and compelling materials that aim to personally engage parishioners. We build everything from the ground up including custom brochures and beautiful web pages for every parish in the Archdiocese to connect parishioners with their unique communities.

View the Website
View the Parish Brochure

The Results

The branding, communications, and marketing of Called to Renew have seen widespread praise from parishioners, leaders, and fundraising professionals across the country. Even amid COVID, the campaign is lauded as a massive success, tracking above goal for projected timeline with over $367 million raised to date (June 2020) with over 32,000 gifts.